MARKETING 4 DOCTORS
FOR DOCTORS ONLY
If you are wondering why your colleagues are busier than you in their private practice, don’t get angry
GET KNOWN
The problem is that people either don't know about you
Or they don't know what you can do to help them
RAISE YOUR PROFILE SO THAT YOU CAN HELP MORE PEOPLE
You could be the best at what you do, but if people have never heard of you, then you will not have a busy practice.
Marketing means letting people know you are there – it is not unethical or unsavoury. It is about giving out information and getting your shop front in order.
…and today it is more easy than ever, yet so few doctors have got a strong online presence.
If you are a spine surgeon – people with back pain may be frightened to see you because they don’t want spinal surgery.
If you are a cardiologist, someone with chest pain may be put off coming to see you as they feel you only deal with heart attacks.
You need to understand the symptoms patients are experiencing and address this to attract the right patients.
CONSISTENCY IS KEY
A sustainable private practice involves consistent contact with your patients and potential patients.
THE ESCAPE PLAN – £1,497
Each module includes practical steps for you to implement in your practice that will help you to build better relationships with your patients and a more streamline process
SOCIAL MEDIA PACKAGE – £500/month
We will produce regular content to ensure that you are:
- posting to your social media channels at least once a week
- and updating your website or contacting your patients at least once a month
It doesn’t matter if you are busy in clinic or knee deep in paperwork – we will ensure that you have regular content to keep your patients updated.
M4D CLIENT – £2000/month
If you want to replace your NHS salary and build a sustainable private practice then we will:
- analyse your practice to discover how patients are currently being managed
- produce ‘lead magnets’ that will allow you to engage with patients before they are ready to book a consultation
- make content that will demonstrate to potential patients why they should choose you
- produce scripts and templates to allow you to automate repetitive tasks such as dealing with common enquiries and questions
- build systems and processes that will ensure a consistent level of service to your patients
- produce social media posts and blog content as well as support you in making videos and podcasts
Comparison Table
